Curriculum

12 weeks. One real output every week.

Each week has a topic, a real task and an output you keep. Practitioners review every output before you move on.

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The 12 weeks.

Week 1
D2C fundamentals
Study 10 live Indian D2C brands and audit their ads, social and website.
You makeA written audit
Week 2
Meta ads: setup
Set up a Business Manager and the pixel, then run a first campaign on a small real budget.
You makeA live campaign
Week 3
Meta ads: creative strategy
Brief and review ads videos (UGC) and write ad copy for 3 real products.
You makeBriefs and copy
Week 4
Meta ads: optimising and spending more
Optimise a live campaign and present the results to the Monastic Media team.
You makeA results review
Week 5
Google ads and SEO basics
Run a Google search campaign and do keyword research for an eCommerce brand.
You makeA search campaign and a keyword list
Week 6
Social media strategy
Build a 30-day content calendar for a fashion brand, post it and read the results.
You makeA content calendar
Week 7
Ads videos and creative production
Write 5 ads-video (UGC) briefs and give feedback on creator submissions.
You make5 briefs and written feedback
Week 8
Landing pages, pixels and conversion (CRO)
Build a landing page for a real product, set up the pixel and its conversion events, and find what stops visitors from buying.
You makeA live page with its pixel events
Week 9
Shopify basics
Set up a Shopify store from scratch with the 5 apps a D2C brand needs.
You makeA working store
Week 10
Analytics and reporting
Build a weekly performance report and present it to a real client, supervised.
You makeA weekly report
Week 11
Client management
Onboard a client, handle a crisis scenario and write a monthly report.
You makeAn onboarding document and a monthly report
Week 12
Final project
Take a real D2C brand and build a full 30-day marketing strategy, then present it to the review panel.
You makeYour strategy, presented

Your portfolio at the end.

By Week 12 you have a written audit, a live campaign, briefs, a search campaign, a content calendar, a landing page, a working store, reports and a presented strategy.

Week 1A written audit
Week 2A live campaign
Week 3Briefs and copy
Week 4A results review
Week 5A search campaign and a keyword list
Week 6A content calendar
Week 75 briefs and written feedback
Week 8A live page with its pixel events
Week 9A working store
Week 10A weekly report
Week 11An onboarding document and a monthly report
Week 12Your strategy, presented

How the weeks run.

Treat every brief like it came from a real client. Because sometimes it did.
If you are stuck, ask. Asking is not weakness. Staying stuck silently is.
Post what you built each week on LinkedIn, what you got wrong and what you learned. Your progress becomes your portfolio.
Help your batchmates. Your cohort is your future network.